TransUnion, one of many huge three credit score bureaus, has launched a brand new knowledge analytics platform referred to as OneTru.
The brand new platform will supply banks and fintechs AI and ML instruments for addressing quite a lot of credit score, anti-fraud and advertising and marketing wants.
There are 4 key layers in OneTru:1. Information administration layer – offering entry to compliant credit score and non-credit knowledge.2. Id layer – matches on-line and offline private identification fragments.3. Analytics layer – makes use of AI to generate actionable insights throughout credit score, fraud mitigation and advertising and marketing.4. Supply layer – leverages a unified knowledge governance framework to make sure regulatory compliance.
This new product leverages the AI platform from Neustar, an organization TransUnion acquired in 2021.
TransUnion made it clear that this new platform is simply the beginning. Tim Martin, Chief World Options Officer, stated, “OneTru offers us with a world chassis upon which we’ll deploy merchandise and share experience the world over in a cheap and compliant manner. It’s a game-changer for our clients and for the trade.”
The entire thought is “to drive a extra full and chronic image of a client.”
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